We design digital marketing strategies that create a conversation about your brand, collects new leads, and helps you close more sales. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing should wow your customers by creating an educational experience that opens the doors for you to upsells, cross-sell, and get more referrals.
OUR PROCESS
Research – Learn what customers want and how they behave/interact with your brand. To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix.
Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor.
Implement – Identify and create content offers and promotion strategies that will get your message out to a qualified audience.
Measure – Prove to leadership that the investments made are yielding incremental results toward your goals.
Optimize – Report on goals and refine your strategies that increase the productivity of input > output. Then double down on investment in areas that show promising results
DIGITAL SERVICES
Digital Marketing Strategy
Adwords Strategy
Social Media Strategy
Search Engine Optimization
Pay Per Click
Social Media Management
Content Marketing
Email Marketing Campaigns
Copywriting
Design of Landing Pages