NEWS

Marketing is key to the continued growth and vitality of your business. Don't just throw your marketing dollars at the wall, hoping some will stick. Ensure that each marketing dollar you spend produces the maximum result for your bottom line.

While customer experience strategies and transformations must include a priority focus on the employee experience, they often don’t. Many companies believe they can improve the customer experience without improving the employee experience.

Big mistake. The correlation is real. Happy employees lead to happy customers.

Back before the days of LinkedIn and smartphones, business cards were the only way to exchange information at a networking event. Aside from its practical purpose, the business card has also provided a way to show off your style — from the font and color scheme to the paper stock.

While business cards can still serve these functions, there are now countless digital alternatives to keeping track of contacts and displaying your brand. Many wonder if the old-fashioned physical card is retro, still relevant, or simply a waste of paper.

There is a war for attention right now on social media. The only way to stand out on social media is to rise above all the noise. People need to hear your unique voice amongst the roar of everyone else.

Per a 2018 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competitionfor attention is fierce and to be the best, your ads need to stand out from the crowd to get noticed.

Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important.