We build customized marketing and advertising campaigns that get results.
There are three elements required for a successful marketing campaign: market, message, and timing. Culture works with you to best determine a properly selected market, how to communicate your message to appeal to that market, and decide the best timing to launch your campaign.
The medium you use to tell your message is just as important as your message. Traditional outlets such as print advertising, television, and billboards often appeal to an older demographic, while the new technologies of email marketing and social media frequently connect with a younger audience. Direct mail and telemarketing convey a more personal message, while print, broadcast, and radio ads often reach a mass audience.
We use a combination of all these methods to create faith in your audience. A simple, meaningful story can inspire others to visit your website, make an appointment, and/or buy your product. Once your story forges a connection and becomes real and personal for them, the power of that faith will continue to yield influence and grow your position in the marketplace. At Culture, our overall purpose is to create and increase brand awareness, establish your company as an industry leader, and ultimately drive sales to grow your business.
SERVICES
Strategy & Planning
Marketing strategy development
Market research — market opportunity/threats research, competitive research, strategic positioning research, brand perception research, consumer insights research, key audience analysis and prioritization research
Target audience research — influencer, demographic, psychographic, perception, usage, preference research
Creation of marketing campaigns as well as integrated marketing campaigns (multiple marketing functions happening simultaneously)
Implementation
Implementation of integrated marketing campaigns and tactics
Digital marketing campaigns (often includes creation of website landing page or micro-site)
Social media marketing campaigns
Viral and grass roots marketing programming
Interactive and internet-based communications — html email marketing campaigns, websites and podcasts
Corporate social responsibility (CSR) campaigns
Cause marketing campaigns
Special event planning — press conferences, grand openings, trade shows, and
product launches
Internal communications and employee engagement programs
Contest creation, implementation and oversight
Awards creation, implementation and oversight
Influencer seeding
Word of mouth marketing campaigns
Management & Reporting
Ongoing campaign management and oversight
Frequent updates and formal reporting based on client goals
Custom report generation of results based on client’s preferred methodology
