Marketing is key to the continued growth and vitality of your business. Don't just throw your marketing dollars at the wall, hoping some will stick. Ensure that each marketing dollar you spend produces the maximum result for your bottom line.

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Back before the days of LinkedIn and smartphones, business cards were the only way to exchange information at a networking event. Aside from its practical purpose, the business card has also provided a way to show off your style — from the font and color scheme to the paper stock.

While business cards can still serve these functions, there are now countless digital alternatives to keeping track of contacts and displaying your brand. Many wonder if the old-fashioned physical card is retro, still relevant, or simply a waste of paper.

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